Marketing Resources


TitleYearDescription
Entrepreneurial Marketing 2002This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs.
Introduction to Marketing 2005This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's).
Marketing 1999A concise and well put together introduction to marketing.
Marketing information & communications technology (ICT) 2006This article is about marketing information and communication technology products and services.
QuickMBA Marketing  A concise set of notes, pointers, tutorials, etc. revolved around marketing topics.